I will respond in English.
This is part of what Mr. Goldstein is referring to in terms of product. We know that festivals are a significant portion of the products that we sell. We try to highlight those products across the country, whether they're festivals and events or different kinds of experiences that international travellers can have. We try to highlight the best.
We've packaged them into something called the Signature Experiences Collection, and there are a number of festivals that fit within that collection itself. Then we market that internationally. We don't have the kinds of budgets required to market those particular festivals directly, but we do try to draw attention to Canada as a significant festivals and events style of destination so that we can build up our cultural piece of that triangle I referred to.
So it's extremely important to have the investment dollars to do that, to work in full partnership with the festivals industry as we're doing with FAME. That's very important and a key linchpin to helping us all succeed.