We're very keen on the international market, of course, to Canada. It's significant because it helps us diversify our over-reliance on the Canadian market. We also know that the Canadian market is under significant threat. We're huge travellers and the rest of the world has figured that out and they're marketing with a vengeance here, especially starting with brand U.S.A. into Canada.
We really need to counter that attack by marketing more aggressively, I think, outside of Canada, in the U.S. and around the world, to draw international travellers here to Canada. They spend a lot of money, they see a lot of things, they contribute to every corner of our country's economy. So that's significant for us.