Right.
Going back many years, Canadian Heritage has provided funding through different programs, much of it focused on the proliferation of music, the support of the artists, and so on. But it really has not had a focus on the events side and how the events, using music, can promote economic development.
My key point here is that we had that focus briefly for two years with the marquee tourism events program, which promoted and created some very important initiatives. However, we were not able to sustain them, because for many of those initiatives, we didn't have a chance to garner enough corporate sponsorship and other sources of earned revenue to support them on an ongoing basis. It was too short-lived. It was an economic development program that came and went. That's really what I'm suggesting here, because if there is going to be a program looked at in the future, there has to be some sustainability and investment made over a period of time, because, as with any business, you cannot have a one-year or a two-year investment and hope that it's then just going to live on at that same level.