The beauty of most destination music events like our event or the Montreal jazz festival is that we don't have infrastructure. We're not talking about building a light rail. We're talking about building ideas and events that pop up. So the investment required is not the same as when you talk about a $1 billion infrastructure program. An investment of $1 million or $2 million or $3 million for an event can lead to the creation of a new series. We did free outdoor programming for 10 days in the market in Ottawa as part of the marquee tourism events program. These initiatives cost, in some cases, $1 million or $2 million, but created many million dollars in economic benefits.
Really, by using these not-for-profits you can get the greatest benefit, because we have the ability to turn these funds into something immediately. We're not talking about trying to build infrastructure coming online years from now. We can create something in the next 12 months that would have an immediate impact.