This is very interesting.
I'm a little bit alarmed when you say that Canadians make up 80% of the market right now and only 20% is international. I think that there's a lot of success for us, as a country, when we can really expose and attract people internationally to what we're doing.
There have been some suggestions that maybe a public-private international marketing campaign would be set up to kind of increase the tourism visibility of a lot of festivals in Canada and basically, looked at in a way to attract more international tourists and more interest. As you say, Mark, it would boost the economic prospects of the work that you're doing.
I'm just wondering what your views would be on that particular initiative and how you could see it working or not working to benefit the work that you do.