The study I provided to you also includes the analysis of household expenditures. It would be useful to look at what is happening there. We used data from the Survey of Household Spending pertaining to expenses in culture and access to culture.
This market has represented about 5% of all household expenses over the past 10 years. That number has stayed the same but the proportion used for cultural products fell sharply, while the proportion for access to culture increased quite a bit. These numbers are very important.