Exactly. This observation is fundamental and confirms what everyone is seeing. At least, it's possible to put some numbers to it. Overall, 5% of household expenditures are allocated to culture and to access products. “Access products” means telephones and the Internet, for example, whereas “cultural content” means buying books, for example.
It has been observed that money spent to buy books, records and real cultural products—not access products—has gone from 55% to 40% of money spent on culture. Where, then, are consumers spending their money? They are not using it to buy cultural content, but to buy access products with which to access culture. This is an additional phenomenon. I was saying a little earlier that money wasn't going to creators or to industry, but that it stays upstream somewhere, with the providers. That's where the consumer population is spending its money.