I will try to give a very visual explanation of the point you are raising. When walking into a bookstore or a record store—if we want to talk about music—there are display cases and national products are easy to see. When one ends up on the Internet, where are those national products? They remain very hard to find.
The most eloquent example is the world of bookstores. There are shelves, and books written by Canadian authors appear on them. However, on the Internet, extra effort has to be made to get access to them. You all know the system. The “trendy” or mainstream product is what's being pushed. To draw up a mental image, imagine the size of the screen. The full range of choices is not seen.