Publishers play a vital role, from the concept of working with their songwriters to getting their songs placed with other recorded musicians. That can be an international focus.
For our Canadian songwriters, we're getting them into co-write scenarios. We're getting their music in front of major labels like Warner to have their songs picked up for a major artist.
In addition, our publishing company employs a film and TV licensing team. We're able to work with songwriters to create works that are used in film, television productions, and advertising, which generates licence fees and performance royalties every time that song is played in those productions.
Publishers have a huge role to play in creating value.