Sure, okay.
Our approach to marketing is really about going where the fan is and where the potential fan is, and if that means that it's social media, then it's Facebook, and to a certain extent for certain artists it's YouTube as well.
So it's about marketing that can make those social connections back to the artists and tapping into that fan base with an affinity for that type of music or that particular artist. So, yes, it's still a social thing. It's an online thing that I think helps in a lot of cases. It's about analyzing lots of data to figure out where the activity is and where to focus our efforts.
In terms of the government's support and the Canada Music Fund, a lot of the dollars we receive are used effectively to go to those marketing initiatives and for us to be better and more effective at it. We continue to try to improve that, and those funds are a great assistance in that.