Okay. Let me describe it. I think it's driven by consumer behaviour and how people are able to use their devices, mobile phones, laptops, iPads, whatever it is, to access and experience music.
The promise or value of streaming is effectively to be able to have a huge music catalogue at your fingertips where the consumer can find any music they're interested. Indeed, those services also curate music to people, which we network...and its marketing campaign spends time with those retailers, helping them curate our artists because we want them at the forefront.
The Swedish example is really about a market embracing the change and allowing a retailer and a technology to go into the market in a very meaningful way, and that was Spotify.
We're seeing that being replicated in other countries. For example, Brazil is now opening up for us as a potential streaming market because, again, it's access for its consumers, it's access for us to get our music in front of those consumers, and the streaming platform is allowing that.
We never had significant revenues in Brazil, and granted it's slowly growing, but you see this trend of the value of the experience of streaming for consumers in many countries.