I think we need to take a step back and look at it. We're talking about a world that was a unit-sale world. This is about monetizing consumer behaviour. In the old world, you would go out and spend $10 or $15 on your CD of the artist. That artist might never see that consumer again in a commercial transaction. With streaming and what I would characterize as a pay-for-performance model, every time that consumer interacts with the content of the artist, the artist is being paid.
If you think about how many times you have listened to your favourite albums over the decades, that's a significant return, and a recurring return, for that artist. We have to get away from the concept of the one-time sale. That's gone. I understand that we're talking about pennies here, but we can talk about a lot of pennies from a lot of people for a lot of periods of time. I have an artist in Canada who hasn't released an album since 2006 and is still generating great income, both on digital downloads and on streaming. That's significant.