Yes. Again, as mentioned earlier, one of the key elements was that there was a very close and very effective relationship between the telcos in the Nordic countries and companies like Spotify, where they came together with a very effective marketing campaign and a very effective introduction into the market of this service. That's what we have to work towards in this country, but the first step is getting these services to open up and creating a friendly atmosphere for them to come in and do business and not continue to put roadblocks in their way.
To the earlier point of seeing the physical book or the physical CD in a traditional retail environment, it's not coming back. We have to embrace this new technology, invest in the R and D, and again I'll tie that back into the tax credit. Allow these companies, whether they're multinationals or locally owned, to invest in the R and D of artist development to make that content rich and desirable for people using these services like Spotify, RDL, etc.