I would agree that the communication of the message through education of the importance of music is what's.... You're referring to this as the seeds and we refer to this as the inspirational stories of people from this country who have created great works of art known as music that has inspired the world. But that is not possible unless somebody is exposed to music at some point in their life and is given the opportunity to engage with it. So for us at a very fundamental level at the National Music Centre, and we're starting in Alberta because that's where we're headquartered, we have a vision to be national in every province and territory—
in French and in English—
and it's important that the message starts at an early age about the importance of music in cognitive and skill development, confidence-building, and at the same time in developing a set of values about what defines our country. Then once you take that message and you're confident that you can become a creator and you can earn a living from playing music because you have the set of tools at your disposal to tour, to record, to disseminate....