You've also indicated that not everyone is going to be a Wayne Gretzky and that is the reality of it. Yet it doesn't mean that we don't appreciate watching Hockey Night in Canada or any other sporting venue that may suit our fancy.
When we do have Wayne Gretzkys, such as recently we had intervention here from Brett Kissel, a recent Juno award winner, what do you see as their role? The CMF has made an investment in their careers; according to his testimony, it added the impetus, at the right time, for him to be successful. Could you expand a little bit on what a return on that investment should look like?