Absolutely. His success is a clear accolade to what FACTOR and similar organizations are doing. We strongly believe that sort of intervention needs to continue. We need to see artists having the opportunities all along that supply line, from when they enter into the music industry to the point where Brett is now playing internationally, releasing albums, and winning Junos. That is the role of FACTOR, that is the role of similar organizations, such as Radio Starmaker and other star makers.
What Brett Kissel explained while he was here presenting is that he was fortunate to have the support of family—grandparents I think he mentioned. He mentioned a new guitar. For others, that might be $1,500 for that first music video, or $1,000 to go towards a demo, or $5,000 to go towards a new website. There are a lot of musicians and I would argue that the majority of musicians in Canada, pre-Brett Kissel's current stage, don't have that same support from grandparents or family. This new component, this new third as we've been explaining, could be that support system.