Same question, different perspective.
I think it's not the right question, if I could be so bold to say. The right question is how can Canada support an environment in which creators can earn a living? There are two big ways to do that. There is a choice.
One is the way that Canada and most countries in the industrialized world have done it, through legislation and regulation. They create economic conditions that favour or support the creation of content. Absent that, there is giving money away, which Jim is not in favour of and many others are in favour of. I won't speak to it one way or the other.
The fact is that international copyright legislation over the last 15 years has had, by general agreement in all the industrial countries, what we call an anti-creator bias for reasons. You hear the reasons when the folks are asked to pay copyright fees and stuff like that and they come and say it's a break on business.
Whatever the reasons are, it has produced an anti-creator environment in which the laws under which we operate today produce a lot less income than they used to produce, and they certainly exclude all of the new methods of distributing content that are Internet-based. So there are tariffs on broadcasts, there are tariffs on all the old business that's going away, and there are no tariffs on the new stuff.
As you get an environment like that, we can't earn a living. Therefore, since we have not been successful—not just us and not just Canada, but around the world—in doing that, there's been an increasing desire to put in place other programs that can support this generation, the next generation of creators, so that each country, in our case Canada, can hopefully maintain the vibrant reputation and revenue earning that we have had by having a lot of great creators.