I'm from Newfoundland. Tourism and music are bedfellows. I've said it from day one, and people have been saying it long before me. I honestly think that it's completely undervalued how big an economic engine Canadian music is. I honestly think it's almost ignored.
It's like, “Guys, do you know why they're here? Do you know why that couple from Connecticut is here? They're here to see us. They didn't come to do anything else. They came to see the band. They came for the festival.”
I have a bachelor of arts, so I'm not top-notch on the math, but that strikes me as free money. Isn't it? It's fantastic.