Yes, in a certain sense. It is good that you have asked me this question. This will allow me to come back to the practical guide and to the study that Fonds RadioStar conducted.
In Quebec, the predominant model is one of independent producers, which is not the case in many other places around the world. As a result, there are often small businesses that do not necessarily have the means to use focus groups for example. This practical guide allows them to do that and, as a result, to build a closer relationship with their clientele. In this way they can better allocate their spending in order to obtain greater visibility, which is of course what we are constantly seeking.