Great questions.
First of all, we will do a full analysis after Sochi to determine the merits of our investment strategy. Did the incremental $10 million from the private and public sectors result in an improved return on investment in terms of medals? It's premature at this point. Just as we did post-London, we need to really identify where we had the greatest impact in terms of delivering medals.
We have made some changes based on our analysis post-London in terms of our investment strategy. We know that those sports that have the potential to win multiple medals deliver the greatest return on investment. So we'll make the same kinds of strategic changes post-Sochi based on our analysis.
The additional $10 million is spread over four years, so even just in terms of the incremental costs to deliver a program in year four of the games as opposed to year one of the games will account for some of that. But a full analysis will unfold after both the Olympic and Paralympic Games to assess the return on investment.
As to what other nations are investing, first of all, we know that Canada is investing more than we ever have, and we need to acknowledge that and recognize that. Many sport organizations will always want additional resources. We want to make sure that we are investing the money wisely and that we are delivering on the objectives that have been established for Canada.