There's no question that the gold-medal hockey game during the Vancouver Olympic Games was the most-watched television broadcast in Canadian history. Obviously, Canadians are passionate about sport and interested in watching sport, and certainly many sports have had spikes in memberships following large-scale events. The women's soccer medal in London two years ago certainly resulted in an increase in membership in girls' soccer.
There is evidence of the impact that hosting these events on home soil has, in terms of opportunities for young Canadians to participate in these activities. As the minister mentioned, a lot of these brand-new facilities would not be in place had a particular region in the country not hosted the games.