In the promotion of the event the last few years, we at PHE Canada have promoted to teachers and the school system that they get active with their classes, and a number of them have done that. Informally speaking, I think it's going to be seen over time as health and fitness day week in practice, although it will culminate in and be celebrated formally on that Saturday. I think over time that's a direction we'd probably head in.
Teachers themselves are often parents. They have kids too. They're mindful of the lack of activity. The latest indications are that kids are spending about 8.6 hours of their day, or 60% of their waking hours, sedentary now, so clearly we need to find a way to engage them a little bit more. Physical education is part of it, but we know it's that period after school, from 3:00 to 6:00, which is also critical. In the after-school time slot, kids should be active then, and the reality is many of them are heading home to do homework or to game, or they have sibling child care duties. We need to find ways to get them active in that 3:00 to 6:00 slot. It's typically often at the school.