Yes. I think you hit the nail on the head in a sense that parents do role-model behaviour for kids, and children take their lead from their parents. In my own life, I try to run fairly regularly, when the weather permits, for my kids to see that. I think that increasingly our philosophy with some of the tools we create for use in the school system is to involve parents a little bit. The Health Promoting Schools tool is one of them where parents are key players.
But I think we are running up against some of the traditional challenges of two-income families, with parents getting home a little bit harassed, tired, and having to get dinner on the table, so we really need to make sure that in that time slot from three to six o'clock the kids get good, quality physical activity. By the way, I want to credit Canadian Tire for the work they've been doing recently to push that notion.