From our perspective, I think there are a couple of things. First, your ability to communicate with Canadians is tremendous. You have to think about how to use the assets you have in that regard, whether it's the income tax form or other different ways you and the government have to communicate with Canadians, to get a message in there at the right time about getting Canadians to think about how much they have moved recently or how they can move more. I think those communication channels present a tremendous opportunity.
The other thing is the actual physical assets of the government and how they can be used from a recreational point of view. That doesn't have to be something elaborate. It can be simple. It could be trail space, or it could actually be other property that's not being used—gyms or rinks or things like that—that local communities can use and leverage. They'll create the programs. If the assets are there and the physical space is there, then it's amazing to see what Canadians will create. That's where we end up spending a lot of time partnering with community organizations to create the programs to get people moving. The assets that the Government of Canada has should be plenty to get Canadians moving, and there is lots of help from the trail, from us, and from many others to take advantage and make the most of those opportunities.