I think that taking on a real active role during the 150th anniversary would be great. We've talked about using the period between the national health and fitness day, the first Saturday in June, and Canada's birthday, July 1, to have a period where all across the country people are out doing things and being engaged.
Nowadays with social media and with the Internet there's an ability to track that and measure it. If we could get 20 million Canadians being part of this three-week festival of fitness during that time period, it would be great, and if we can celebrate it on the Trans Canada Trail.... The Trans Canada Trail to me is a magic thing. It just has such a connotation. It links Canada together coast to coast. In a lot of places, it's historic trails. It's aboriginal trails. It's old mining trails. It doesn't go everywhere, but our main artery doesn't go everywhere. Off that trail, there are all kinds of other trails. Every municipality has a trail of some kind. Building, utilizing, and celebrating all those trails as part of the 150th I think would be a really good plan.