I know there are a lot of Canadians and a coalition forming to come up with some solutions. Again, I think we have to look at the big picture. Basically, if we have to spend taxpayers' money to promote healthy eating and we're up against millions of dollars in budgets for products that aren't particularly healthy, then we're never going to win. We need to write some rules. I don't know what they are, but I think we have to work on that.
It's a combination. It's not just sport and activity and being physically active, it's the other side of the equation as well.