Anyway, people would write in, suggest that they were going to have a block party and say how many people were going to be there, and they'd get the equivalent number of buckets required. It was on July 1 and it was the single most successful program we had in terms of the feedback from the public.
My view to you, and my advice, would be to capitalize on that. Capitalize on your fitness initiative. Capitalize on the fact that Canadians actually, as was noted by Mr. French, don't want to be spectators. They want to be participants. Deep down inside, they want you to ask them to do something together, because they actually really like their communities.
I think the opportunity is there to reach out to your mayors, each one of you as members of Parliament, and to reach out to all of the municipalities that you touch and say to them that this is our chance to do something together that reflects who we are as Canadians. If you combine the partnerships we have with organizations like Canadian Tire, partnerships that include even the financial institutions, life insurance, and so on, and if you bring all of that together in terms of affording people the opportunity to be with their neighbours on a day that is essentially about coming together, and to do it not as spectators, but as participants, to make them the centrepiece of the show, then I think you will have success. If we can join that together with the concept of activity, then it will be quintessentially Canadian.