Definitely, to answer that question, if we can scale it out to a community level, a local grassroots level, that's the way to have an impact on the largest number of Canadians. In my view, one of the places to start is at the municipal government level. I know there are some discussions going on with the Federation of Canadian Municipalities to try to get more of their members supporting it and convincing their municipal facilities to take this on as a key initiative.
It's at that level that more Canadians are going to become involved. The more they are involved.... Obviously that's what we're after here.