—but I'll give it a kick, and I'll maybe ask Scott to jump in.
If I could summarize the last 10 years, it's the development of digital technology. Netflix did not exist 10 years ago. Today, 30% of Canadians subscribe to Netflix.
The possibilities of technology—and I mentioned social networks—are unbelievable in the potential that this gives, not only to Canadian films in Canada, but to Canadian films abroad.
Just before Christmas, a Canadian film was released, and the name is Corner Gas. They used very active social networks to promote the film. It was in theatres for four or five days; it was not there for four or five months, as it used to be 10 years ago. Maybe I'm exaggerating, but the window of release in theatres was very short. At the same time, they released it on video on demand and various services that were nascent 10 years ago.
Ten years is like the life of a dog. You have a dog that is 10 years old; it's like he feels 100 years old. Ten years was a warp time, not only in film, but in music and in all cultural industries.
Scott, do you want to add a few things?