The technology has certainly given opportunities to every filmmaker on the planet. The market is not Canada. The market is the planet. When you put something on YouTube, whether you're in South Korea, Japan, or the Gaspé, it is there. The difficulty for the public policy development is that it is very difficult to measure how much money a film is making on these new platforms. Data is difficult to get.
But the theoretical concept is that, yes, new technologies open up the planet to Canadian creators and Canadian products. Equally, it opens our market to other creators and products. So the challenge remains, as in music, books, and other sectors, to stand out from the crowd.
Successes in the last few years.... Ten years ago we had success, but over the last 10 years, every year there is something about Canadian films. There is a buzz about Canadian films: Monsieur Lazhar, Incendies, Mommy, Resident Evil.
Canadians are very well-perceived and seen. Canadian directors are receiving phone calls or emails from around the planet to work abroad. Look at Mr. Vallée, the director of Wild. This film was produced by an American company, but it's still a Canadian talent out there.
You asked if co-production could help the Canadian feature film industry. It can help, for sure. If there is something that has not changed over the last 10 years, it is the difficulty of raising financing for films. Money is not growing on trees. Every government is trying to balance budgets, not only at the federal level, but in other countries, and at the provincial level. It is tough to raise money for films.