I think what's important is that we make films in Canada. Heritage Canada is helping to finance these films with tax credits, with Telefilm Canada. Then we have the CRTC; they regulate the broadcasters. But it's as if there is no link between the two, and we need to have a link, because broadcasters should buy Canadian films and offer these films to the Canadian audience.
The impact we have seen in Quebec is that the more you see these films on TV, the more you're able to reach hundreds of thousands of people at the same time, and then these people discover what Canadian films are. They love these films; then they want to see more of them and they go into theatres after that to see the next ones.