Yes, thanks, Mr. Chair, I will split my time.
Mr. Joly, let me continue with you. It sounds like you have a very innovative and interesting business model. You use an aggressive social media campaign to choose which production to focus on.
First, do you see the future of Canadian film being increasingly digital, or will there be a shift in the mix of distribution to the Cineplexes of the world? Obviously there's a radical shift in how we consume television and film. How do you see that affecting the work you're doing?