My son is a film studies major. He has graduated. There is one thing he kept talking about and has urged me to ask, so I will, of all three of you.
We have all these Canadian Cineplex Odeon theatres across the country that are used as a particular point of entry for all the high-revenue and obviously, hopefully, the big-hit wonders for those who invest at the cinemas, but there is a ton of off-time when the screens are black.
What do you guys think about the opportunity of using those screens or the potential of assisting those theatres in showing Canadian films in off-times, or at least times in which they could get some exposure they wouldn't potentially get now? It would obviously be in such a way that it wouldn't be that cost-prohibitive to do.