As we have shown, our industry is vibrant and makes a huge contribution to Canada's economic health. As my colleagues said, the government must continue to support it.
Our mandate is to promote and develop the audiovisual industry. There must be solid companies. The production companies are the ones that are looking for talent, that recognize them, that encourage them and that give them the funding to develop. It is a research and development industry. So success does not happen overnight. We need to maintain the assets and continue to support this major industry.
I heard a number of witnesses recommend that the government give Telefilm Canada back the $10 million that has been taken away. I assure you that I did not pay them to say that.
We are rejecting a huge amount of projects. We have promotion activities, but we should have more to showcase these young talents and young dynamic businesses. We have a lot of work to do on promotion and teamwork.
We should also find out the data. I like to think that it is possible to accomplish what can be measured. To do so, we need to have access to the viewing ratings on the other platforms, which we don't right now. We have access to the information about television and movie theatres, but not the viewing ratings on other platforms. I think that is a hugely important tool that would enable us to know what more we could do to reach Canadians.