Thank you to the witnesses for being here today.
I have to say this before I ask any questions. I've recently got involved in watching Canadian films and I was quite impressed. I find myself being drawn to Canadian content when I'm flying back and forth to my constituency. Good job. I'm really impressed.
One thing that really bothers me is that usually our children are the driving force to what we watch. My children come home and they turn on the TV. I've been thinking, is there any way we can market and promote Canadian content in film to our children? I'll ask Mr. Hennessy to answer that, please.