If I may also add to that, with respect to promotion and visibility within Canada, re-engaging broadcasters with feature films would also very much help with that. By far the largest forum for viewing feature films in Canada is, eventually, on the small screen. The more help we have from our broadcasters, both public and private, to help promote the existence of these Canadian feature films, the more aware Canadians will be of them.
On March 23rd, 2015. See this statement in context.