I'm not surprised to see such a thing. I celebrated St. Patrick's Day at Concordia University last week, and I was in a meeting about the CBC. I played them the two-minute ad that Radio-Canada airs to show its support and enthusiasm about movies, and they said they haven't seen this in English.
On page 11 of your presentation, you refer to the international markets and how we could better promote our cinema. Would you think that consulate work, which has a cultural mediation aspect in the embassies and consulates, is something we should consider redoing?