The National Film Board has over 2,000 Canadian productions on its website for free. One of the difficulties I see is that it sounds like it's almost in competition with Netflix, for example, which attempts to acknowledge Canadian content.
I wonder how in the future that kind of competition.... It almost seems as if you are in that kind of competition with folks like Netflix that obviously offer, for a very minimum monthly cost, the ability to access thousands of films.
The Film Board has Canadian content on it, but how do you see yourselves in terms of being able to ensure that Canadians are fully aware of what you have to offer from a Canadian content perspective versus a global giant like Netflix or Google?