First of all, my comment would be if you look at it from a winter side, countries like Korea, Japan, and China are investing heavily in sports such as speed skating and snowboarding, sports where we have traditionally done very well. It's a real challenge for us to continue to get the number of medals that we have in the past, because as I said, they have really targeted their investment.
I guess among the things we have to do is on a regular basis keep good connections with universities in terms of some of the very much applied research. Also, all the people we deal with have a real attitude of striving to get better every day. That's one of the questions they're always trying to look at. What are some of the new things? What are some of the different things? What are some things we could do better to try to make sure that we're getting an advantage or keeping an advantage for Canada? There are a lot of things.
Perhaps Dr. Norris could talk more specifically about some of the physiological things that are going on. Certainly in the area of medicine, we're doing a lot of work in concussion research right now. I would say that we are a Canadian leader, and I might even be so bold as to say an international leader, in some of the concussion research that we're doing, based on some of the equipment that has been bought through organizations such as Own the Podium, which is, as you know, primarily a federal support.
There are things that we do on a daily basis from a physiological and a psychological standpoint, but I can't speak specifically about some of those. We have people who are a lot more expert than I am who can talk about them, but I do know that every day they're looking at new ideas and new areas where we can try to get better.
Could I perhaps ask Dr. Norris if he wanted to expand on that?