Let me say that there's perhaps the honeymoon period, whereby there's the euphoria particularly around Vancouver, and then after that the memory dissipates. If you look at the way the media treats the Olympic sports, there's a big focus in the months, weeks, and days leading into the games. There's a lot of focus of attention around that two-week, three-week period. There's a latency period of perhaps a few weeks after the games, and then it almost disappears out of the communal psyche for the next few years. We have to understand that although there's that period of two weeks, there's always other games. We're always preparing.
In fact, it's not limited to just the year before the games that the preparation is occurring. Many of the athletes who will compete in Sochi are possibly at the end of a decade of the pursuit of this particular excellence. Unfortunately, I do feel sorry, at times, for the people working within the system and the athletes themselves, because we go through this very cyclical attention to these athletes, and they're almost forgotten for a period of time. To really have a high performance model, we need to have greater stability, if you like, in terms of everything: the resources that are applied, the attention to the athletes, the understanding of the process they're going through, because it is a long-term process, not a short-term one.