Thank you very much for the question.
I have to agree. As this was all unfolding, that was a very common response that I received from different Canadian consumers who didn't understand why they had to pay for channels they didn't want in order to get the ones they did want. That is why we asked the CRTC to look at ways of implementing unbundled channels. That's what they've done. They've reported back to us on how they're going to do this.
How will this affect consumers? First of all, in their decision, the CRTC made sure to indicate that there is going to be a choice, but also that there is going to be a variety of choices. They insisted on focusing on a couple of different options. For example, the pick-and-pay option would basically unbundle all of the channels. They hope that will be available across the board. In fact, they're saying that it must be available across the board.
They're also cognizant of the fact that some people will want to build their own packages, so they'd like to see some form of building your own package. Also, then, there are some who are content with packages that are already available, and the CRTC was clear that for those who want that choice, it should be available as well. The very last thing is that the CRTC felt that the basic television service was so large that they wanted to offer what's now called the “skinny basic”—just the basics.
We're going back to what used to exist, frankly, and I think it's a good step. Consumers don't want to waste time looking for what they want on television. They want to pick only the things they enjoy watching. This plan will give them not only choice in television channels but choice in the amount of money they budget for television every single month. It is up to them to decide what they want to pay for. I think this is great news for consumers. Frankly, it's been a long time coming. I'm proud that the government ordered the CRTC to look at this.