Let me change it around a bit for you here. What we find when we deal with young people and with new Canadians, which is something I didn't get to talk about very much, is that there's no preconception. There's no sense that these are sub-standard. There's no conception at all. They don't know that Canadians make movies.
As long as we introduce them to the idea in a way that's positive and exciting, and we're careful that we give them stuff they're interested in—and that's why we have all the participants choose the movies they want to see—we find that the response is fantastic. I would dare to say that over time and with support, and if we can build this program and others are also undertaking similar efforts, we can do away with the longstanding stigma that I find is a relic of the past. The quality of the movies has gone up so much that the challenge now is simply penetrating the general public's consciousness with them. The stigma is really about lack of awareness. It's not about a prejudice against the films in the first place.
