It is not limited to small films. A theatrical exhibition is not a passive activity. Simply programming a movie into a theatre does not mean that people will come.
Recently, The Water Diviner, a Warner Bros. release with Russell Crowe—a big name, a big studio—died because they didn't market it. It didn't have much of a run in any of our theatres because once it is dead and no one is showing up, we will pull that title and put something else in.
I gave you the numbers for what Cineplex played in 2014. We played every Quebec movie made available to us.