I want to move to a slightly different subject and talk about supporting the Canadian industry.
Each of the members of the Movie Theatre Association of Canada, including Cineplex, take great pride in being tremendous supporters of the Canadian film industry. Our contributions are extensive and come in the form of financial support, screen access, marketing and promotional support, membership on various Canadian film boards, and community investment and involvement.
Every year at our annual film industry convention, ShowCanada, we give awards to the best marketing campaigns for Canadian films and the highest grossing Canadian films. This year, in an attempt to create a bridge between the production and exhibition sectors, we'll be highlighting three Canadian films in production, and we'll fly out the producers, directors, and talent to attend the convention in Quebec City.
In addition to monetary support, MTAC members support a number of film industry festivals, events, and organizations. We've provided theatre access, screen time, and marketing support to the Toronto International Film Festival, the Canadian Film Circuit, the Montreal World Film Festival, the Montreal Jewish Film Festival, the Toronto Jewish Film Festival, the Vancouver International Film Festival, and the Calgary International Film Festival, to name only a handful of the hundreds of film festivals that our members support.
Our members sit on the boards of the Toronto International Film Festival, the Canadian Film Centre, the Canadian Picture Pioneers, the Academy of Canadian Cinema and Television, Canada's Walk of Fame, the National Theatre, the National Association of Theatre Owners, the various provincial theatre exhibition associations, and many other cultural organizations.
MTAC members work continuously with Canadian film distributors to create exciting film promotions and gala premiers, and to identify other ways to showcase Canadian films on our screens wherever and whenever possible in both English Canada and Quebec. We continue to provide screen time and access to Canadian films. In many cases we make special consideration by providing screen time or extending screen time to a film simply because it is a Canadian film, not because of the potential financial success. Recent examples of this include Dr. Cabbie, The F Word, The Right Kind of Wrong, La grande séduction , Goon, and Passchendaele. The upcoming release of Hyena Road is currently receiving substantial support from MTAC members.
Where some smaller distributors have complained that they are not getting theatrical screen time for their films, our industry statistics tell a different story. As an example, in 2014 Cineplex alone ran approximately 950 titles on our screens in the year. This included only 92 first-run films from the six major Hollywood distributors, accounting for only 10% of the titles shown in our theatres. However, it will not come as a big surprise to this committee that the 10% of Hollywood titles account for a substantial percentage—almost 80%—of the annual box office revenue of each exhibitor company here today because customers simply love big Hollywood content. Obviously the remaining 20% of our box office is critical to our continued success.
Of the total 950 titles exhibited in Cineplex theatres in 2014, approximately 250 of those were distributed by two major Canadian distributors: eOne and Mongrel Media. The remaining approximately 400 titles were either alternative content or distributed by smaller, independent distributors, both Canadian and foreign. These numbers clearly show that our industry significantly supports small, independent distributors.
However, as previously noted, our collective need is to attract consumers to our theatres. The primary way to attract theatrical exhibition customers is to create great content and to market that content.
I'll turn it over to Raffaele to talk a bit about that.