There's no doubt that the Canadian industry is in a difficult place physically, being next door to Hollywood. The French film industry doesn't have the same problem. The German film industry doesn't have the same problem. It's a challenge, and so it's a reality. I don't think it's something that can be fought; it's just something to be recognized. When you're fighting with huge marketing budgets, you're going to have to compete on a marketing scale. That's one of the points.
On April 27th, 2015. See this statement in context.