I know some of our partners and distributors, and there's a sense that there is not enough screen time for Canadian films, and we wanted to tell you that is absolutely not the case. We give a lot of screen time to Canadian films, but there's no point putting on a film if nobody is in the theatre. We're not saying it's Telefilm's fault, absolutely not. They have worked very hard to change the system. They have. And they are investing more money in marketing. There is no question.
On April 27th, 2015. See this statement in context.