So it's not something that people want to let go. I think resoundingly you speak to the public who love going to the movies and have memories and emotions around going to the movies with their families or their kids. Definitely, from what we hear from most of our consumers, they want to see films on the big screen.
Not only that, but filmmakers are making films for the big screen. There is a very large contingent in Hollywood of filmmakers who absolutely want that window to be preserved. That's what they're making their art for, the big screen.
I would say that many Canadian filmmakers feel the same way. I don't think we're doing it for our own sake—