Mommy caught people's attention because of Cannes Festival. Bear in mind that this film was mentioned around the world because of that. However, it generated less money than the movie 1987, which was not nominated anywhere. However, Quebeckers, taxpayers, who are part of Quebec culture, decided to get up, step outside and go see that film.
What I am trying to tell you is that, in the name of culture, we should not be disrespectful toward those who make up the public and are part of your culture, in other words your average Quebeckers, who want to see 1987 and did not choose to go see Mommy.