No, it's not the job of the government, but I'm saying that Telefilm could very well impose in its budgets, that when it approves a movie that it has to be more stringent, more direct, and more clear that before x amount of money goes out to pay for everything under the sun for production, maybe a certain amount of budget has to go to promoting that movie.
Do you know how many times it happens that a movie is released and two or three months later, somebody sends me an email and asks, “When are you going to play this movie?” Are you kidding me or what? It came out two months ago. But all of a sudden the person realizes that the movie is out, because now we're talking about it on TV or whatever. So there has to be a better promotional fund to help sell these movies we make. Whether they're 100% cultural or 100% commercial is irrelevant. Marketing dollars are the key to making Canadian productions known.