I'll give you an example. I was at Ciné-Québec, a local movie convention for Quebec movies up in the Saint-Sauveur area, and I was sitting at a table with a director of the movie 1987, which was 2014's biggest Quebec movie. And while his trailer was showing—and all of the exhibitors were enjoying this trailer and saying to ourselves, finally, a comedy, something that the public's going to go for—he looked at his other colleagues around the table and said to them, “You know, I'm sacrificing myself this year for you guys.” And I turned around to him and said, “What are you saying?”, and he said, “Well, you know, we don't really like making these movies.” I said, “What do you mean you don't like making these movies?”, and he was very uneasy, because all of a sudden it's as if “Oh my God, I got caught saying something I shouldn't.”
They truly believe that if a picture becomes popular, if all of a sudden their movie is a commercial success, they're sellouts. And that philosophy is basically a philosophy of.... I'm going to be mean here, but it's almost like a loser philosophy, you know? As long we're all losers, we're okay, but if you succeed, shame on you for succeeding. And that's basically what seems to be developing on the creative side. It's sad to say, but the ones who don't agree with that are pretty much muzzled, and they're either not given the opportunity to show what they can deliver, or they're being told, “Be quiet, because you're making the rest of us look bad”, and that you're not a real artist if you're not looking to make a movie that's not commercial.